The founder of a popular for-sale by owner Web site used a real estate broker to help sell his 2,000-square-foot, two-bedroom New York apartment after it lingered on the market for six months. Colby Sambrotto, the founder and former chief operating officer of ForSalebyOwner.com, tried to sell the property himself by listing it online and through classified ads, but after six months of it sitting on the market, he sought the help of a real estate broker.

DAILY REAL ESTATE NEWS | TUESDAY, AUGUST 09, 2011

Source: “DIY Guru Gets Broker Help,” The Wall Street Journal (Aug. 3, 2011)