Identifying Your 3 Strongest Niches

Choosing which aspects of real estate to focus your business on is harder than it seems. Here’s a rule of thumb: Choose what you know, what you love, and what you dream about.


There is any number of real estate niches you could become an expert in. Your specialty could besaving historic homes from demolition, untangling the financial web for divorcing couples, or even working with clients who don’t wear any clothes. Or maybe none — or all — of that interests you.

One of the hardest parts of coming into the real estate business is deciding what kind of market you want to focus your efforts on. You might find something you love about every type of property, but being a jack of all trades and a master of none isn’t necessarily the best road to success. That’s why many real estate professionals identify a certain buyer/seller segment or property type to cater to.