Technology is Changing the Role of the Real Estate Agent

Success is more about service, and new innovations will only make responsiveness more important

BY PATRICK SISSON  @FREQRESPONSE JUN 3, 2016, 1:01P

It may be hard to conceptualize, especially for first-time home buyers or those yet to embark on buying their first home, but 15 years ago, the real estate market was a different beast, information wise. When records used to be buried in file folders, it put buyers in a much different place than they are today, able to access detailed property records on their smartphones within minutes.

"Before, you spent a lot of time doing information gathering, and collecting, and response," says Jeremy Wacksman, Chief Marketing Officer at Zillow. "The internet really opened the doors. Agents are freed up to help get the deals done. But now they have to be agent, negotiator, price setter, and a community resource."